The New Jeaneration denim campaign was a collaboration with merchandising for a younger and modern addition to Woman Within's denim collection.
My role in this project was the concept development, props design and production of two videos -- the WW architectural letter installation, denim jeans flag, the Wall of Denim video and the high-energy New Generation denim video. For the videos, I conceptualized and art directed, developed the storyboards, and produced the timeline and budget.
My role in this project was the concept development, props design and production of two videos -- the WW architectural letter installation, denim jeans flag, the Wall of Denim video and the high-energy New Generation denim video. For the videos, I conceptualized and art directed, developed the storyboards, and produced the timeline and budget.
The NEW JEANERATION DENIM Video
Credits:
Photography and Video: Ted Hartshorn
Photography and Video: Ted Hartshorn
Video Editor: Par Parekh
Stylist: Sharon Eliot
Hair and Makeup: Donna Fumoso
Stylist: Sharon Eliot
Hair and Makeup: Donna Fumoso
Copy: James Ward